Guaranteed AI Citations
for Your Brand

Traditional PR services distribute your release to journalist inboxes — and that's where their responsibility ends. PressWires optimizes your content specifically for LLM retrieval patterns (GEO — Generative Engine Optimization), then tracks and guarantees AI citations. We use multiple distribution channels (EIN Presswire, ABNewswire, Newswirejet), but we add the optimization layer and accountability that traditional services don't offer.

It means that 80–90% of press releases we publish get surfaced as a cited source in at least one major AI search engine (ChatGPT, Perplexity, or Google AI Overviews) within 30 days of publication. We track this and provide reports. If your release doesn't achieve this, we rewrite and republish up to 3 times at no extra cost.

GEO is the practice of structuring content so that large language models (like GPT-4) are more likely to retrieve and cite it when answering user queries. This includes specific formatting patterns, authoritative source signals, structured data, and semantic optimization that aligns with how AI models weight and surface information. It's the AI-era equivalent of SEO — and it's what makes our citations predictable.

We guarantee 3-day turnaround from brief to published. Most clients see their first AI citation within 5–14 days of publication. AI models update their training data and retrieval indices on varying schedules, so citations can appear and compound over time. We track continuously for 30 days and provide real-time reporting.

We rewrite and republish your release at no additional cost — up to 3 times. We adjust the angle, structure, and GEO signals based on what's working across our dataset. In the rare cases where a topic simply isn't being surfaced by AI engines (extremely niche or low-query-volume topics), we'll advise you honestly before consuming additional rewrites.

Yes. If you have an existing press release, we can GEO-optimize it and distribute it through our network. However, the best results come from releases we craft from scratch, since the angle, structure, and phrasing are all optimized from the ground up for AI retrieval.